N best tips & tricks (or the go-to checklist) for new Stan model builders?

First note that Stan does not necessarily need to sample from conjugation priors:

The story of priors for variance parameters goes back into history:
http://www.stat.columbia.edu/~gelman/research/published/taumain.pdf

Half-student-t or half-normal are discussed here:

exponential(1.0) and half - student_t(4, 0, 1) are similar, the exponential(1.0)
is more efficient to calculate.

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